News Desk, News Nation 360 : One of the biggest food and FMCG companies in India, Adani Wilmar Limited (AWL), debuted its newest television ad for King's Soyabean Oil in Kolkata. The captivating TV commercial, "Khai Khai," is based on the well-known Bengali poem by Sukumar Ray. The TVC emphasises the brand's dedication to offering Indian consumers high-quality edible oils that are reasonably priced and customised to their specific tastes. For the next six months, Adani Wilmar will be running an integrated marketing campaign for King's Soybean Oil. New TV commercials and digital activations are part of the campaign, involving possible influencer partnerships with brands. King's Soybean Oil provides a cost-effective and practical choice for those living in cities and rural areas alike, particularly housewives and working women. The product comes in a variety of SKUs, such as 1L, 5L, and 15L. The TVC also highlights Adani Wilmar's
mission to promote and celebrate the spirit of home cooking, stressing the unparalleled joy that comes from making classic dishes by hand for close friends and family. Through its portrayal of how King's Soyabean Oil enhances the culinary experience and makes every bite delicious and true to Bengali cuisine, the advertisement captures and celebrates the love of food among the Bengali community. Mukesh Mishra, Senior Vice President, Sales & Marketing, Adani Wilmar stated that by highlighting Bengali people's passion for food and showcasing how King's Soyabean Oil elevates the entire culinary experience, they hope to establish a connection with our audience. The TVC highlights their dedication to providing high-quality edible oils that are both cost-effective and tailored to local preferences.
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