Air India Uses the AR Sky Parade to Celebrate Republic Day

News Desk, News Nation 360 : With an initiative that reflects the nation's unity, pride, and aspirations, Air India, the country's top international airline, is reinventing Republic Day celebrations. The airline's ground-breaking "Sky Parade," an Augmented Reality (AR) event that connected Indians worldwide today, is at the heart of this celebration. People from all around the world are invited to watch Air India's fleet, dressed in the new livery, organise a sky parade in the skies as the AR filter is unveiled with a short film that encapsulates modern India. This is a feel-good Republic Day film revolving around an 8-year-old girl's despair of missing the live parade. Her grandfather gives her the gift of an unforgettable experience "Sky Parade." With augmented reality technology, the film has Air India's fleet doing an aerial show breathtakingly visible through a smartphone app. By scanning a QR code and pointing their phones skyward, viewers worldwide can witness this mesmerizing spectacle, transforming the open skies into a dynamic canvas of India's pride. This innovative approach not only connects people across geographical boundaries but also fosters a deeper sense of national unity and shared heritage. Set against the relatable backdrop of a family, the film blends warmth, pride, and technological innovation. It reimagines the traditional Republic Day parade as an inclusive and unforgettable event, symbolizing India's infinite spirit and aspirations, and bridging its legacy with the limitless potential of the future. With Air India, the Sky Parade takes the foreground of the fleet with the celebration of tradition and change as well by India through its development within modern technology.

Pic - Courtesy