News Desk, News Nation 360 : Bharti Airtel ("Airtel") today unveiled India's first network-based, AI-powered spam detection solution, which would greatly assist its customers in reducing the problem of spam calls and messages. This is a trailblazing step towards combating the nation's spam problem. Created internally by Airtel's data scientists, the AI-driven system recognises and categorises calls and SMS messages as "Suspected SPAM" using a proprietary algorithm. Modern AI algorithms powering the network assess a number of parameters in real-time, including caller or sender usage trends, call/SMS frequency, and call duration, among many others. Through cross-referencing this data with established spam trends, the system appropriately identifies calls and SMSs that may be fraudulent. The technology, a first-of-its-kind offering from the nation's telecom service provider, would notify users instantly of any suspected spam calls or SMSs. All Airtel users
will automatically receive the free solution and don't need to download an app or submit a service request. Gopal Vittal, Managing Director and Chief Executive Officer, Bharti Airtel stated that Spam has turned into a threat to consumers. Over the past 12 months, they have worked to find a complete solution to the issue. They are proud to announce the introduction of the nation's first AI-powered spam-free network, which will protect their consumers from the constant barrage of unsolicited and invasive messages.
Pic - Courtesy
