News Desk, News Nation 360 : With more than 120 years of experience, Arya Vaidya Pharmacy (Coimbatore) Ltd. (AVP), a pioneer in Ayurvedic treatment, is celebrating a significant milestone in its history by diversifying its product line. The business is reaffirming its commitment to providing all-encompassing health solutions that integrate the knowledge of Ayurveda with contemporary demands by launching two new products intended to improve the wellness of both adults and infants. Ayurvedic brand AVP has just released the new Kesini Hair Care Range, with Bringadi Thailam - an Ayurvedic hair oil that brings in four types of milk to help stimulate hair growth and a healthy scalp. 1 To complement this, AVP launched AVP Baby Oil, which is a delicate formulation created using virgin coconut oil and rare herbs to take care of infant skin. 2 These new products reflect the commitment of AVP to sustainability and accessibility, in line with the changing needs of modern consumers while staying true to its Ayurvedic heritage. The strategy of AVP adapts to the dynamic health and wellness landscape but keeps its roots intact in the traditional Ayurvedic principles.
Through seamlessly integrating timeless Ayurvedic formulations with cutting-edge research, AVP ensures that each product is not only effective but also embodies the core values of Ayurveda, thereby offering consumers a harmonious and holistic approach to wellness. Vipin Vijay, CEO of AVP stated that their goal is to make Ayurvedic treatment available to everyone, regardless of age. They are incorporating the benefits of Ayurveda into daily life with their new product line, which includes everything from holistic wellness to baby care. They make sure that their inventions honour conventional wisdom while meeting the ever-changing demands of contemporary consumers by adhering to the key values of Vidya (Knowledge), Vaidya (Expertise), and Vidhi (Methodology).
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