News Desk, News Nation 360 : To foster market linkage and the development of entrepreneurship among the embroidery artisans from Kashmir and the Banjara community from Maharashtra, Genius Foundation, the corporate social responsibility initiative of Genius Consultants Limited, one of the biggest workforce solutions, staffing solutions, and HR services providers in India, signed a memorandum of understanding with Ascensive Edu Skill Foundation, the social arm of Ascensive Educare Limited. To foster entrepreneurs at the grassroots level and instil the notion of operating as a collective enterprise, the project will concentrate on developing national and international market links. There will be a particular focus on teaching the artisans about contemporary packaging methods. On December 10, 2024, the MoU was signed at the Biswa Bangla Convention
Centre in front of R P Yadav, Chairman & Managing Director of Genius Consultants Limited, and Abhijit Chatterjee, Chairman of Ascensive Group of Companies. Other notable figures from the Industry and Industry Association as well as Print and TV Media were present, including Shri. Sudharshan Das, Asst. Director (H), Office of DC Handicraft, Ministry of Textile, Government of India, and Shri. Bikram Das, SEO, NSDC, Ministry of Skill Development & Entrepreneurship. According to the terms of the Memorandum of Understanding, Genius Foundation will give Ascensive Edu Skill Foundation funding, and Ascensive Edu Skill Foundation will carry out the program. Several Kashmiri embroidery artisans participated virtually in the ceremony and expressed their support for the initiative. They were ecstatic to learn that the Genius Foundation and the Ascensive Edu Skill Foundation had taken such a commendable step.
Pic - Courtesy
