News Desk, News Nation 360 : JSW Paints, the top environmentally conscious paint manufacturer in India and a member of the US$24 billion JSW Group, launched a campaign to promote its decorative paint line. The lively and carefree energy of Alia Bhatt and Ayushmann Khurranna encourages the audience to appreciate the beauty of colour in their interior design. The master Gulzar wrote the music for the movie, giving viewers a stunning combination of auditory and visual experiences. TBWA\India conceptualised and produced the film, which highlights the wide selection of environmentally friendly paints offered by JSW Paints. The "Khoobsurat Soch" campaign promotes JSW Paints' distinctive "Think Beautiful" positioning. In the visually fascinating film, brand ambassadors Alia Bhatt & Ayushmann Khurranna inspire everyone to let their thoughts take wings and embark on a voyage of self-expression using colours of JSW Paints. Digital, OOH, broadcast, and other media are all seeing the launch of the new campaign. Commenting on the campaign AS Sundaresan, Joint MD & CEO of JSW Paints stated that they can't wait to introduce their Khoobsurat Soch campaign. Through the campaign, people will learn how beautiful concepts have limitless power to improve their homes. They encourage customers to bring a little bit of their passion and life into their homes by looking past colour and towards themes, designs, objectives, and experiences.
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