Bharti Airtel & Bajaj Finance Forged a Strategic Alliance to Build One of the Biggest Financial Services Digital Platforms in India

News Desk, News Nation 360 : One of India's biggest telecom companies, Bharti Airtel, and the nation's biggest private-sector Non-Banking Financial Company (NBFC), Bajaj Finance, announced a strategic alliance to develop one of India's biggest digital platforms for financial services and revolutionise last-mile delivery. Airtel and Bajaj Finance have joined forces to bring an extensive array of financial products to Airtel customers through the Airtel Thanks App and its extensive network of stores. The company first launched two Bajaj Finance products on the app and by March will increase the count to Gold Loans, Business Loans, a co-branded Insta EMI Card, and Personal Loans. Airtel plans to offer nearly 10 Bajaj Finance products by the end of the year. The Airtel-Bajaj Finserv Insta EMI card, available through the app and in stores, provides access to flexible EMI options and payment plans for purchases at over 1.5 lakh partner stores across 4,000+ cities, as well as for online transactions. The partnership will also enable gold loans for Airtel customers through the Airtel Thanks App, making finances easily accessible to new credit users. The two companies will observe strict regulation compliance, data privacy, and security as they strive to provide smooth customer service in this endeavour. Gopal Vittal, Vice Chairman and MD of Bharti Airtel, stated that two well-known companies in this nation, Airtel and Bajaj Finance, share the goal of providing a wide range of financial services to millions of Indians. The foundation of this collaboration will be the combined reach, scale, and distribution power of the two businesses, which will support their commercial success. They will keep investing in and expanding Airtel Finance as they position it as a strategic asset for the group. More than a million customers trust them now, and their goal is to establish Airtel Finance as a one-stop shop for all of their financial needs.