Britannia Introduces WiseBite Initiative

News Desk, News Nation 360 : Britannia is launching WiseBite, a campaign to encourage people to adopt more sensible, well-balanced snacking practices, on World Health Day. Snacking gives you energy and pleasure all day long, therefore, it's a normal part of life. WiseBite promotes a mindful snacking approach by drawing attention to cravings, educated choices, and sustainable behaviours in light of changing food preferences and growing understanding of balanced nutrition. Speaking about the program, Siddharth Gupta, General Manager - Marketing of Britannia, stated that their snacking habits are changing, which presents a chance to promote thoughtful decision-making. The objective of WiseBite is to provide customers with relatable, easy-to-understand information so they can make wise decisions. It's about making the transition to mindful snacking easier in a way that feels applicable and achievable in the hectic lives of today. Britannia's WiseBite programme encourages thoughtful snacking through three key principles: knowing your cravings, picking right, and creating lasting habits, inviting people to take a moment and review hunger signals before having a snack, select satisfying and balanced options, and eat thoughtfully with portion control to make snacking a more mindful and pleasurable part of the day; the programme is designed to give consumers easy access to scientifically informed information to make informed choices about snacking, ultimately making snacking a more thoughtful and fulfilling part of daily life by promoting awareness and good choice-making appropriate to individual needs and lifestyles; additional information on WiseBite is available at www.britannia.co.in/wisebite.