News Desk, News Nation 360 : Campus Activewear unveiled its newest ad campaign, "You GO Girl," featuring Sonam Bajwa, in an age where style-conscious people encounter criticism and trolling for their choice of clothing on social media platforms. Redefining storylines and inspiring women to confidently embrace their individuality and take control of their fashion journey are the campaign's main goals. Campus Activewear's "You GO Girl" campaign challenges traditional footwear norms for women by urging them to disregard societal expectations and embrace their unique style. With the tagline "LOG TOH KEHTE RAHENGE, LOGON KA KAAM HAIN KEHNA. DON’T STOP FOR THE WORLD, DO YOUR THING…YOU GO, GIRL!", the brand aims to empower Indian women to create their fashion statements. By introducing a new collection of stylish yet comfortable sneakers, Campus seeks to redefine footwear as a blend of ease and
fashion, inspiring confidence and individuality among women. Speaking of the campaign, Prerna Aggarwal, CMO, of Campus Activewear Ltd stated that Campus wants to change Indian women's perceptions of footwear. Their women's trainer line and Sonam Bajwa's colourful personality work together to empower women, inspire them to embrace their uniqueness and let them walk boldly in fashionable yet cosy shoes. The 'You GO Girl' campaign is all about inspiring women to let go of unneeded concerns and concentrate on feeling strong, confident, and in control of their every move. Through this effort, fashion will undergo a profound cultural revolution that will improve its accessibility, inclusivity, and enjoyment for women across.
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