News Desk, News Nation 360 : With a groundbreaking initiative, Dish TV is redefining the entertainment landscape in India. The leading DTH provider has unveiled "Dish TV Smart+," a revolutionary offering, in a first of its kind. With this launch, the industry has achieved a groundbreaking milestone by giving consumers free access to TV and OTT content on any screen, anywhere. It guarantees comfort, adaptability, and improved entertainment choices, enabling users to customise their watching experience. Dish TV has launched a multi-channel marketing campaign, including television, digital, print, and corporate outreach, to effectively communicate this innovative proposition. The campaign aims to amplify Dish TV's message of entertainment accessibility on any screen, anywhere. Commenting on the new proposition, Manoj Dobhal, CEO of Dish TV India Limited, stated that they have the opportunity to make an even bigger impact with this new proposal, which will raise the bar for engaging and easily accessible entertainment. The introduction of "Dish TV Smart+" Services is more than just a proposal; it embodies the goal of redefining India's increasingly larger and smarter entertainment consumption. When there are so many options available, customers frequently feel overwhelmed. Their goal is to make their selections easier by providing a comprehensive and all-inclusive entertainment solution. With their proposal, they hope to reaffirm the equal importance of traditional television and over-the-top (OTT) platforms in the modern era. All Dish TV and D2H customers, new and old, can enjoy popular OTT apps in addition to their selected TV subscription pack with the "Dish TV Smart+" service. Entertainment can be enjoyed on any screen, anywhere, at any time, thanks to the "Dish TV Smart+" services ecosystem, which includes smart android STBs, set-top boxes, and Watcho—the OTT Super App. To improve the user experience overall, Dish TV will also work with leading Original Equipment Manufacturers (OEMs) of TVs and mobile devices to seamlessly integrate their services into these devices.
Pic - Krishnendu Kundu
