News Desk, News Nation 360 : ITC Sunfeast, which is renowned for offering customers fresh and creative experiences, organised a conference between hens and cows today that was quite unique. Their representatives engaged in a lively conversation, highlighting in a humorous way the difficulties in making milk and eggs more appetising to youngsters while also highlighting their contributions to a healthy diet. The product development team at ITC has meticulously created the biscuit to guarantee that kids receive optimal nourishment and a delightfully crispy, melt-in-your-mouth sensation. Moreover, the slogan "Super Combo, Super Tasty" expresses the brand's dedication to providing its customers with "Good for you" goods. After their talk, a broader panel discussion with notable figures from a variety of fields was held. Chief Executive Officer and co-founder of Nourishing Schools Archana Sinha; celebrity mother Koneenica Banerjee; Dr Dulal Chandra Sen, vice-chairman of IDA East Zone; and Madan Mohan Maiti, chairman of the National Egg Coordination Committee (NECC) West Bengal. The panel emphasised that throughout a child's formative years, milk and eggs are both vitally important since they provide protein along with a host of other minerals like iron, vitamin D, E, and A. The panel also covered creative ways to add excitement to youngsters' milk and egg consumption. Speaking on the product launch, Ali Harris Shere, COO of Biscuits and Cakes Cluster, ITC Foods, stated that according to their consumer research, mothers view milk and eggs as necessary foods for children, but these foods are not particularly convenient for kids to eat on their own, especially when they are eating out. Though there are now no products on the market that combine the two, mothers still wish to give these nutrients. This inspired them to collaborate with their teams in charge of product development to combine these two vital food ingredients into a biscuit that is suitable for daily use.
Pic - Krishnendu Kundu
