News Desk, News Nation 360 : In keeping with the holiday season, Page Industries, JOCKEY International Inc.'s sole licensee, is thrilled to announce the return of its well-known "Bras as Versatile as I Am" promotion. With bras made to support them and all of their various personas, emotions, and lifestyles, this campaign aims to highlight the diverse lives of women. The women's innerwear market has grown remarkably over the last ten years, which has led Jockey to greatly increase the range of products it offers. The redesigned "Bras as Versatile as I Am" ad features collections designed for several facets of a woman's life, such as work, leisure, vacation, or daily use, including plus-size and strapless alternatives. Superior quality fabrics are used in the creation of each piece, with comfort and support being given first priority for a woman's entire day. Through a variety of channels, such as digital, social media, Jockey Woman-only stores, television, and outdoor advertising, the campaign will engage women and highlight the comfort and adaptability of Jockey bras. Sharing his thoughts on the campaign, Nihal Rajan, CMO of Jockey India, stated that their women's collection is a potent celebration of the varied and vibrant lives that women lead, not merely a selection of goods. Their goal with "Bras as Versatile as I Am" is to encourage every woman to value her uniqueness and resilience. Their bras are made to offer unmatched comfort and support, suitable for any situation, from the stress of a busy weekday to the calm of a peaceful evening. The collection is inclusive and honours women of all ages, even if the primary target market is still women around the age of 23.
Pic - Courtesy
