News Desk, News Nation 360 : Together with India's first female IPS officer, Dr Kiran Bedi, Eveready Industries India Ltd. (EIIL), the country's top battery brand known for strength, performance, and dependability, unveiled the Eveready Siren Torch, a first-of-its-kind torch with a safety alert. When the user pulls the attached key chain in an emergency, this game-changing and innovative siren torch sounds a loud 100dbA safety alarm. With its new siren torch, which aims to improve everyday safety and security, it empowers women and people in general. This cutting-edge product is supported by the brand's newest campaign, #AwaazUthaneyKaPower, which is spearheaded by individuals who are verbally and deaf and emphasises the necessity of this product to guarantee everyone's safety and security. Beyond just a product, the Eveready Siren Torch represents empowerment, safety, and the capacity to speak up when things get tough. The Siren torch is small enough to fit in a handbag, measuring just 120 x 32 cm. The product, which is now available in three contemporary colours, has
three different lighting modes and USB Type-B charging capabilities, making it a multipurpose tool for a range of situations. Due to its reasonable price of INR 225, which makes it accessible and indispensable for women and those in vulnerable situations, the product is a market disruptor. Eveready worked with India Signing Hands, a group committed to offering solutions to "accessibility" problems encountered by the deaf community in India, on the #AwaazUthaneyKaPower campaign. The campaign uses a potent film created by Ogilvy India to connect with the overwhelming power of nonverbal communication to break the taboo around women's safety. In the movie, women who are deaf or have speech impairments speak in sign language while they are by themselves in various settings and describe their horrific experiences. They talk of occasionally being in dangerous situations or experiencing eve-teasing. With its 100-decibel SOS alarms to deter abuse and warn onlookers, Eveready Siren Torch gives women the ability to raise awareness even when they are unable to speak.
Pic & Video - Courtesy
