News Desk, News Nation 360 : Joy KKR 4D Fan-tasy, a large anamorphic display, was unveiled at South City Mall in Kolkata by Joy Personal Care, an indigenous Indian personal care brand operating under the banner of RSH Global. Mimi Chakraborty, a well-known actor and West Bengal's brand ambassador was present at the function. As part of Joy Personal Care's third consecutive year-long partnership with the team, this enormous installation seeks to honour the spirit of the Kansas City Royals. Cricket fans from all over the city will be enthralled with the exhibit, which will be on display at the mall from April 19 to May 5, 2024. Furthermore, it will be displayed at other popular shopping centres like Acropolis, City Centre Newtown, and Vega Circle in Siliguri. Apart from the anamorphic display, the brand has conducted interactive competitions in
catchment zones for the previously mentioned period. The purpose of these events is to pique fans' interest and provide them with thrilling rewards, so igniting their enthusiasm for KKR and cricket. The event's centrepiece is a massive anamorphic display that aims to fully immerse spectators in the thrill of watching games at Kolkata's Eden Gardens. Joy Personal Care is committed to giving fans a remarkable stadium-like experience with this cutting-edge strategy. Commenting on the success of the 4D anamorphic display, Poulomi Roy, Chief Marketing Officer at Joy Personal Care (RSH Global) stated that with the launch of JOY KKR 4D Fan-tasy, they are launching an innovative experiential marketing initiative that aims to improve and intensify the fan experience at Kolkata's popular malls. They are proud to unveil this magnificent anamorphic display, which was painstakingly created to honour the spirit of KKR in the hometown. Their goal with this creative strategy is to establish stronger relationships with their customers.
Pic - Krishnendu Kundu
