News Desk, News Nation 360 : As part of the "Freedom for Her" campaign, Team Omez Antacid of Dr. Reddy's Laboratories Limited, in collaboration with The Brand Brewery Pvt. Ltd., unveiled the largest and most distinctive installation, Shakti Ka Pratik - The Symbol of Strength. Signifying the health and well-being of women, the largest installation, Shakti Ka Pratik, was inducted into both the Asia Book of Records and the India Book of Records. The Kali Puja celebration in Kolkata marked the unveiling of the installation. August of this year saw the launch of the "Freedom for Her" campaign. In the campaign, more than 34,000 healthcare professionals (HCPs) expressed their opinions on women's empowerment and what "Freedom for her" meant to them. The largest solar-powered project was unveiled thanks to the HCPs' opinions. Dr Reddy's Omez Antacid announced an enormous installation, Shakti ka Pratik (The Symbol of Strength), in Kolkata. With this installation, it expressed its respect for the fortitude and strength of womanly power, which breaks the shackles of circumstances and takes the lead at every step. Apart from managing the event, India and Asia Book of Records also certified it as the world's largest installation. The brand used this opportunity to focus on "Acidity Free Living" and make the general public embrace healthy lifestyle habits and undergo early effective treatment for acidity. Another company is Dr Reddy's, which very aggressively propagates its campaigns to raise awareness, calling January 9 World Acidity Day and making massive announcements of its "Acidity Free Life".
Pic - Courtesy
