News Desk, News Nation 360 : Recently, at the esteemed Ahiritola Sarbojanin Durgotsav in Kolkata, LEGACY COLLECTIVE, the Bacardi brand that is synonymous with the Spirit of India, unveiled their collaboration with famous NGO She Kantha, taking a major step towards restoring the native art form of Nakshi Kantha. The goal of this collaboration is to protect and advance the rich history of Nakshi Kantha, an elaborately crafted traditional Indian embroidery style that is especially popular in Eastern India. LEGACY COLLECTIVE has collaborated with She Kantha artisans to create a unique
Nakshi Kantha stitch panel, showcasing the intricate patterns and vibrant colors of this centuries-old Indian embroidery technique. This one-of-a-kind artwork symbolizes a harmonious blend of tradition and modernity, highlighting the exceptional skills of the artisans while reaffirming LEGACY COLLECTIVE's commitment to celebrating Indian heritage and supporting local communities. By showcasing the beauty of Nakshi Kantha, the brand aims to inspire consumers, engage them with cultural treasures, and contribute to the preservation of this valuable art form. In keeping with the brand spirit of LEGACY COLLECTIVE, which celebrates Indian heritage and craftsmanship, the event featured a unique live demonstration of Nakshi Kantha's magnificent art on two 100-foot-long Kantha cloths that had been painstakingly hand-painted by regional craftsmen. In addition, the company promised to provide She Kantha a grant in support of their continued efforts to protect and promote Indian traditional arts. Mallika Verma, Founder, She Kantha, stated that they are happy to collaborate with LEGACY COLLECTIVE to highlight Nakshi Kantha's legacy and natural beauty. Through this partnership, there was a rare chance to promote the traditional art form, help the artists who are preserving it, and get a platform.
Pic - Krishnendu Kundu
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