News Desk, News Nation 360 : The debut of Magic Moments Verve Lemon Lush in West Bengal is a major milestone in the strategic expansion of this millionaire brand, according to Radico Khaitan Ltd., one of India's top spirits companies. This most recent addition to the Magic Moments Verve line will likely satisfy the rising demand from consumers for high-end flavour vodkas by providing a cool lemon-infused version that blends premium grains with genuine Gandhoraj Lemon juice. With the launch of Magic Moments Verve Lemon Lush, Radico Khaitan is expanding its reach in West Bengal, with this new flavour entwined in the uniqueness of Gandhoraj lemon sourced locally for the Bengali market's preferences. This smooth, refreshing taste combined with the citrus flavour is perfect for the region of West Bengal's tropical climate and cocktail culture. The product is priced competitively and comes in three convenient pack sizes, which will be sold in key markets across the state. Globally, Magic Moments has established itself as a leading vodka brand, ranking 4th worldwide in terms of volume. Quality is the hallmark of the brand, as reflected in the consistent recognition at the Global Monde Selection Awards, with Verve Lemon Lush securing Gold for three consecutive years. With the company consolidating its position in the premium spirits category, Magic Moments is expected to continue on its growth trajectory in West Bengal and other places with innovation, consumer engagement, and quality at the forefront. Commenting on the launch, Amar Sinha, Chief Operating Officer at Radico Khaitan Ltd., stated that their continued premiumization and market expansion plan is in line with the expansion of Magic Moments Verve Lemon Lush into West Bengal. They see a great opportunity to meet this demand with a cutting-edge product offering that caters to the changing preferences of contemporary consumers, as flavour-infused vodka is currently the category's fastest-growing sector. With a portfolio that caters to a wide range of consumer preferences, it remains the market leader and the fourth-largest vodka brand in the world. They are even more confident in this variant's success in West Bengal given its positive reaction in other markets.
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