News Desk, News Nation 360 : A prominent player in the Indian electrical and automation sector and a division of the Schneider Electric group in India, Lauritz Knudsen Electrical and Automation (formerly L&T Switchgear) today announced a strategic alliance with the Mumbai Indians, one of the largest and most valuable cricket teams, as their "Principal Partner." Beginning in the 2025 season, the Lauritz Knudsen emblem will be prominently displayed on the front of the Mumbai Indians' official shirt and training gear as part of this historic relationship, reaching both the team's 50 million global followers and Wankhede supporters. Laurits Knudsen and Mumbai Indians have established a strategic partnership, which has marked a milestone for both of the organizations. This association combines Laurits Knudsen's industry-leading experience with the dynamic appeal of one of the most successful cricket teams in the world. Built on shared values of excellence and innovation, the partnership aims to leverage the strengths of both brands to reach millions of fans around the world, strengthen their market leadership positions, and set new standards in their respective fields. This alliance best exemplifies Laurits Knudsen's commitment to partnering with brands that align with its core values and contribute to its continued success. Deepak Sharma, Zone President, Greater India, MD & CEO of Schneider Electric India, stated that Like no other medium, cricket brings India together and forges bonds that cut beyond national boundaries and cultural divides. For decades, Lauritz Knudsen's solutions have strengthened our clients' success. As we set out on a new growth trajectory in line with the country's "Viksit Bharat" vision, we are steadfast in our resolve to be the go-to partner for our clients, partners, and stakeholders. This collaboration with the Mumbai Indians, one of the most prosperous cricket teams in the world, exemplifies our mutual love of development, quality, and output. We hope the squad has a fantastic season and are sure they will once again improve cricket and establish new standards for style, excellence, and creativity.
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