News Desk, News Nation 360 : The official merchandise for the upcoming Zoya Akhtar film "The Archies," set in the 1960s, will be available on SPOYL, the fashion destination for Generation Z on Flipkart. The Archies Gang collection offers more than 300 limited edition styles that span both modern and retro silhouettes in clothing, accessories, and footwear. SPOYL and Netflix have partnered in a first-of-its-kind initiative to bring in a new era of nostalgic fashions influenced by some of the most recognisable pop-culture figures of time. Customers can choose from an assortment of stylish t-shirts, dresses, loungewear, and more, starting at Rs. 799/-, to channel the look of the iconic Archies cast, which includes Archie, Reggie, Veronica, Betty, Jughead, Moose, Ethel, and Dilton. Announcing the Archies collection launch, Abhishek Maloo, Senior Director of Flipkart Fashion said that they are excited to present the Archies collection, which marks the beginning of a new chapter in SPOYL's history and a unique partnership between fashion and entertainment in India. One can sense that Gen Z consumers have a strong connection to social media, pop culture, and international trends as they continue to embrace a variety of looks that include 90s grunge, Y2K, Kpop, cottagecore, and gender-neutral clothing. Building on this momentum, the SPOYL X Archies partnership launches a new campaign to establish it as the nation's go-to source for the hottest new pop culture looks.
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