News Desk, News Nation 360 : With support from Micromax Informatics, Nikhil Kamath, Stride Ventures, and Anuj Gandhi, Streambox Media, a strategic media-tech company, is pleased to introduce Dor, India's first subscription-based television service. The way Indian households access and enjoy entertainment both at home and on the go is about to change thanks to Dor's focus on technological innovation and a smooth user experience. On December 1st, 2024, Flipkart will launch this unique product-as-a-service model in India. It will then expand to other platforms and the offline distribution ecosystem. Dor TV introduces a revolutionary subscription model, offering a flexible and cost-effective way to enjoy premium entertainment. The initial investment of ₹10,799 covers the activation fee and one month of subscription, providing access to a 43-inch QLED TV with 4K Ultra HD resolution, Dolby Audio, a solar-powered remote, and a companion app. The next 11 months of uninterrupted access to a comprehensive package of 24+ OTT apps and 300+ channels under a single sign-on and subscription will cost ₹799 per month. Dor's AI-powered search and discovery capabilities, along with intuitive navigation, further enhance the viewing experience. The television comes with a four-year warranty and upgrade options, ensuring long-lasting enjoyment. The 43-inch model will be available on Flipkart from December 1st, 2024, while larger 55-inch and 65-inch variants are expected to launch in early 2025. In a single, reasonably priced monthly subscription plan, this innovative service combines a top-performing 4K QLED TV with SVOD OTT streaming platforms, AVOD platforms, live channels, gaming, news, and more. With the help of India's in-house created and designed Dor TV OS, the subscription platform guarantees users a seamless and coherent viewing experience, doing away with fragmented navigation across various devices or apps. Rahul Sharma, Co-Founder of Micromax Informatics, also shared his thoughts and stated that the emergence of subscription and leasing models is causing a seismic upheaval in the home entertainment industry. Zoomers and Gen Y audiences, who place a higher priority on flexibility and affordability, like renting over buying. They are launching a market disruptor with Dor that satisfies these changing consumer demands. This TV subscription service, which makes use of India's domestically created Dor OS, exemplifies what a technology that is ready for the future can accomplish in international markets. They firmly think Dor has the potential to revolutionise the Indian entertainment market by providing a cohesive solution that caters to their client's needs for affordability and creativity.
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