News Desk, News Nation 360 : During this year's Durga Puja celebrations in Kolkata, Sunsilk, a well-known hair care brand in India, ran an engaging campaign that gave every girl a chance to shine. This year, the biggest Pujo Party was the major event. It was based on the most recent Sunsilk Super Shine Hair Serum TV commercial and featured a dance floor in a Durga Puja pandal with a famous female DJ. More than 75,000 individuals joined and swayed to the music of the DJ. The most exciting highlight was the AI face-swapping zone. They could step into that world in a live Sunsilk commercials-turned-interaction corner. With the few simplest clicks, they can have their faces swapped with that of the actresses appearing in the ad, resulting in personalized videos displayed across massive screens at pandals all over the city. Such was the revolutionary experience in view that it became one to attract millions and make everybody smile across the city. It decorated the city's iconic trams and taxis as colourful canvases of celebration. The transport facilities were bedecked with festival-like ornaments, giving the city streets a glamorous feel. It added an aesthetic quality to the city and paid a befitting tribute to Durga Puja in a most novel manner. To this was complemented Sunsilk's Super Shine Hair Serum. This product, which promised to give women shining and frizz-free hair, soon became an essential accessory among women during the pandal hopping marathons. This is why Sunsilk made sure that women looked great and felt their best amidst the celebrations. It therefore won the hearts of women in Kolkata with innovative initiatives. The brand has stirred the hearts of millions by empowering women and enjoying every moment of the festive season.
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