News Desk, News Nation 360 : One of the top life insurers in India, Tata AIA Life Insurance (Tata AIA), has said that one million people have downloaded its client app. This milestone serves as more evidence of the increasing reliance and trust that Tata AIA customers have in its digital solutions, which include consumer portals, smartphone apps, WhatsApp-enabled services, and more. These solutions promote a "Do-It-Yourself" mentality, giving Tata AIA customers easy and convenient options to handle their life insurance experience with the company. The app offers more than 60 functions around the clock, such as tracking claim requests, sum assured, fund value, NAV information, portfolio changes, and premium payments. Additionally, it provides industry-first solutions like Instant Loans, which enhance transaction convenience and improve the customer experience. Another "first of its type" feature is instant customer service, which allows for real-time transaction completion and immediate consumer notification. Customers may manage their insurance plans at any time and from any location with this cutting-edge app. Everything they need is at their fingertips, so they don't need to print policy paperwork or go to a branch. The Tata AIA Life Insurance app has been quite successful at delivering a more comprehensive range of health and wellness services. Under this, the services offered consist of outpatient consultations, diagnostics, virtual/online consultations, emergency care, emotional wellness, nutrition management, and many more. Several illustrations of the company's commitment to a seamless payment experience include its app-to-app native UPI integration and CVV-free transactions. With 100% uptime on its digital platforms, Tata AIA provides its customers with uninterrupted access to vital services. The app over the last year has seen a tremendous growth manifold, where the monthly active users doubled, and daily and monthly user engagement increased by 11%. As a result of the user-friendly interface and functionality, digital transactions have increased fivefold with excellent ratings on both Android and iOS apps. Customer satisfaction is at the forefront, therefore, evidenced by the outstanding Customer Satisfaction Score of 92 and the company's leadership on renewal rates across four out of five cohorts.
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