The House of McDowell’s Soda Yaari Jam Brings Anuv Jain and Zaeden to Kolkata

News Desk, News Nation 360 : Recently, the eagerly anticipated House of McDowell's Soda Yaari Jam debuted in Kolkata at Nicco Park. It brought the magic of Anuv Jain and Zaeden to the heart of Bengal for an extraordinary evening of soulful tunes, high-energy performances, and treasured moments of togetherness after its overwhelming success in Hyderabad in January 2025 and Mumbai in 2024. Kolkata saw its first-ever installment of a dynamic evening of merriment for the spirit of friendship and the power of togetherness through music, an event that created a fun-filled environment where fans, endearingly referred to as Yaars, congregated to revel in their favorite tunes and create memories that will last a lifetime; the supporting acts for this momentous event included two of India's highest-rated and best-loved musical sensations, Anuv Jain and Zaeden, both of whom have received enormous national recognition, with Anuv Jain especially known for his very soulful tunes that have struck a chord in the hearts of millions of music lovers through his hit songs like Baarishein, Alag Aasmaan, and Mishri, while Zaeden accompanied him, having carved a niche for himself in the world of music through his own scintillating repertoire like tracks Tere Bina, Socha Na Tha, and City of the Lonely Hearts, and his distinctive style of mixing modern beats with emotionally charged words has deeply reached the hearts of millions of people, making this first-ever event in Kolkata an unforgettable experience for everyone who had the privilege to attend. Varun Koorichh, Vice President and Portfolio Head, Marketing, Diageo India, shared his excitement, stated that after Yaari Jam's incredible success in Mumbai, they are thrilled to expand its reach to more Indian cities. Fundamentally, Yaari Jam honours the transforming potential of friendship—a connection that inspires, empowers, and uplifts. They've assembled an incredible roster of performers this year to ensure their friends have an amazing day.