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Writer's pictureAnustup Kundu

The New Brand Identity Revealed by Merlin Group

News Desk, News Nation 360 : The Merlin Group, a real estate industry pioneer for more than 40 years, has unveiled its new corporate logo. This rebranding reflects Merlin's quick expansion and unwavering dedication to quality, innovation, and client happiness, which have made the company a popular option for investors and homeowners. Merlin Group, a leading real estate developer, is known for its luxurious residential projects, commercial spaces, and sustainable townships. With a portfolio exceeding 20 million square feet, including iconic projects like Acropolis Mall and Ibiza the Fern Resort & Spa, the group continues to push the boundaries of innovation. Their upcoming project, Merlin Rise, is poised to become a landmark sports township in Rajarhat, featuring global sports academies led by renowned figures like Ronaldinho, Yuvraj Singh, Michael Phelps, and Tiger Shroff. Additionally, the company is set to launch the first World Trade Center in West Bengal next year. The redesigned logo highlights Merlin's position as a leader in the real estate industry and its updated goal of accelerating expansion over the next ten years. To effectively convey Merlin's distinct value to the real estate industry, the rebranding initiative consists of a comprehensive visual redesign, including a new logo, website, and design system, as well as revised brand promises and improved purpose and vision statements. The new design reflects Merlin's unwavering dedication to making dreams come true and represents development, reliability, and change. Commenting on the new brand identity, Saket Mohta, Managing Director of Merlin Group, stated that their brand embodies their dedication to providing outstanding real estate solutions and improving the lives of their esteemed clients. Every brick and foundation at Merlin stands for more than just constructing buildings; it's about adding value, encouraging a feeling of community, and allowing families and communities to thrive while creating enduring memories. They are committed to making dreams come true as they grow both domestically and internationally.


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