News Desk, News Nation 360 : JSW Paints, the top environmentally friendly paint manufacturer in India and a member of the US$ 23 billion JSW Group, has launched a digital-first campaign to honour crickets' vibrant national spirit. The anthem "Rangon Ka Khel Hai," which was composed to honour the spirit of unity that is fundamental to the game of cricket, is among the most distinctive features of the new campaign. Inspired by the vibrant colour palette of JSW Paints, the anthem infuses every area with a revitalising vibe while capturing the essence of celebration and community. AS Sundaresan, Joint MD & CEO of JSW Paints stated that the game of cricket is the lifeblood of India; it's a celebration of hues and a way of life. In addition to extending their brand reach, they hope to play a significant role in the history of the sport by collaborating with well-known teams in the WPL and IPL. Rango ka Khel hai, Rangon ka Mel hai, the JSW Paints anthem, pays homage to the way colours blend to create a spectacular game of cricket. Six teams from the Women's Premier League (WPL) and Indian Premier League (IPL) franchisees have partnered with JSW Paints. During the current WPL and IPL seasons, JSW Paints has partnered with six teams, including the co-owned Kolkata Knight Riders by Shahrukh Khan, the Chennai Super Kings, the Gujarat Giants, the UP Warriorz, and the co-owned Delhi Capitals by the JSW Group. This is one of the company's largest brand associations.
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