News Desk, News Nation 360 : Tanishq, the biggest jewellery retailer in India and a division of TATA, presents their gorgeous Pujo collection, "Aalo." "Aalo," which means "essence of heavenly light," pays homage to the Shakti spirit that every Bengali woman possesses by symbolising the brilliance that adorns the persistent power of Aishanis in Bengal. This collection honours the exquisite craftsmanship of Bengali artisans while celebrating the holy aura of Maa Durga. Launched at a private event in Taal Kutir, Kolkata, by the well-known Bengali actress Mimi Chakraborty, the collection uses exquisitely designed jewellery to express the spirit of the celebration. The collection is a homage to the strong attitude of Bengali ladies since Tanishq understands their unique jewellery aesthetic. It honours steadfastness, forward-thinking ideas, individual viewpoints, and the capacity to defend what one
believes to be right. It honours and values the bond Bengali ladies have with their gold and the dexterous craftsmanship on their priceless jewellery. For this reason, the Aalo collection, which draws inspiration from Bengal's rich cultural legacy, has been painstakingly created to decorate Bengali Aishanis. With this collection, Tanishq continues to uphold its dedication to honouring Bengal's multifaceted yet cohesive ethos, making it a beloved option for any occasion. The Aalo series, which includes motifs like Chaalchitra, Jaali, Nauka, and Palki, highlights the talent of Bengal's traditional craftsmanship and the master karigars of Tanishq. Each item depicts the rich heritage of Bengal, including ancient techniques such as Thokai Nakashi, Die-stamping, and micro-filigree. The stunning selection of gold jewellery in the collection features Bengal's unmatched artistry and features pieces like Sita Haar, bangles, muff chains, and Necklace sets with complex designs. Tanishq is offering discounts of up to INR 475/-
per gramme on gold rates in commemoration of Pujo, as well as up to 20% off the value of diamond jewellery and up to 100% exchange value on old gold purchased from any jeweller. Customers in West Bengal can take advantage of these special discounts at all Tanishq stores to commemorate Bengal's rich cultural past and enjoy the festive atmosphere with exquisitely created products. Somprabh Singh, Regional Business Head, Titan Company Pvt. Ltd. stated that This year's Durga Pujo embodies the warmth and energy of Aalo, which means brightness. With the Aalo collection, we continue our long-standing dedication to creating jewellery that reflects the rich cultural significance of the region while embracing modern design features. Tanishq has been able to forge a unique link with the people of Kolkata and Bengal over the years. Bengal's renowned themes and traditional workmanship serve as inspiration for the exquisite detail that goes into each piece in this collection. Aalo pays homage to the inner light and brilliance of every Bengali lady while also honouring the artistic tradition of Bengal and celebrating the strength and luminosity of the Aishanis of Bengal. Using this assortment.
Pic - Courtesy
