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Writer's pictureAnustup Kundu

West Bengal Celebrated the Festive Season with Amazon.in

News Desk, News Nation 360 : While sales on Amazon.in's platforms across West Bengal and Kolkata are gaining more than in the previous festive seasons, especially in the Home, Kitchen, and Outdoors categories. The state is a key marketplace for Amazon.in; most of the sellers, consumers, and even the fulfilment infrastructure are based here, and Amazon is doing its best to give further momentum to local businesses using technology and resources for MSMEs. West Bengal has over 62,000 sellers, three delivery stations, and above 95 service establishments for Amazon.in. Also, there are three fulfilment and sorting centres in Kolkata. Consumers in the city of Kolkata and West Bengal showed a huge appetite for home and kitchenware and appliances, and it showed a 30% YoY increase in home decor, including large furniture like sofas and beds. In their kitchens again, in pots and pans, it increased by 25% YoY, and in appliances, 15% YoY. Interestingly, the automobile segment grew by 40% YoY in-vehicle tools; electric two-wheelers witnessed massive growth at 10X YoY, and petrol two-wheeler sales also saw growth by 8X YoY. Sustainability is gaining pace in Kolkata with 65% YoY solar products, and solar panel adoption surged 100% YoY. Live plants on Amazon.in grew by 30% YoY, which has an upward streak in gardening interest. As the festival of Diwali is fast approaching, Amazon.in bringing out its wide range of home decor items and special deals with easy delivery options to meet customers' expectations for the celebrations shortly. Commenting on the occasion, K N Srikanth, Director, Home, Kitchen and Outdoors, Amazon India, stated that they are dedicated to making sure that their cherished customers have the best possible shopping experience, exclusive discounts on a large range of products, and unmatched convenience during this holiday season. Their home, kitchen, and outdoor businesses have shown strong growth of 20% year over year in Kolkata, which is a significant market for them. As more people choose Amazon.in for their buying needs over the holiday season, this growing demand has been even more intense. They are committed to helping their vendors and brand partners while bringing happiness to their customers in West Bengal and throughout the nation.


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