News Desk, News Nation 360 : In an exciting partnership with the popular game show Kaun Banega Crorepati (KBC), Mountain Dew—a brand known for bravery—is allowing fans to win a wild card entry into the 16th season of the program. Even after the official participation period has ended, Mountain Dew® fans will have the option to play this popular game show on the iconic hot seat, facing the renowned Amitabh Bachchan. Up until September 30th, consumers can purchase Mountain Dew x KBC packets that include a QR code. After scanning the code, users will be taken to a WhatsApp bot where they can answer a qualifying question, enter the 16-digit code hidden behind the label, and submit demographic information. Those who successfully finish these steps will be eligible to audition, and ten fortunate winners will eventually take part in KBC's special "Week of Courage." This collaboration demonstrates Mountain Dew's dedication to inspiring individuals to face their fears and embrace courage, a concept that is essential to both the brand and KBC. The campaign concept for Mountain Dew and KBC is "Yeh khel 'gyaan' ka hai, par jeeta 'himmat' se jaata hai (KBC is a game of knowledge, however, it takes courage to win it)".
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